betty crocker recipe card library. revisited.

Oh, how I love perusing vintage 50’s-70’s cookbooks. I pick them up involuntarily at yard sales and thrift shops. They are irresistible, beautiful, ridiculous, and for me, they also hold a bit of nostalgia.

In this feature from the 11/1/15 New York Times Magazine, “In Search of Lost Foods,” artists Maurizio Cattelan and Pierpaolo Ferrari capture the essence of Betty Crocker’s classic recipe cards, conveying an overt sense of absurdity in their imagery.

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The New York Times Magazine

The Food Issue

November 11, 2015

Betty Crocker’s Absurd, Gorgeous Atomic-Age Creations

The iconic brand’s midcentury recipes evoke the era’s peculiar optimism, encased in gelatin and smothered in mayonnaise.


The New York Times Magazine asked the artists Maurizio Cattelan and Pierpaolo Ferrari to interpret the 1971 Betty Crocker Recipe Card Library. While photographing the dishes, Cattelan said they styled the food “with humor and without mercy.”

Check out the article here.

and,

The video here.

Here are a few of the fabulous photos:

“Party Sandwich Loaf.” Maurizio Cattelan and Pierpaolo Ferrari for the New York Times.
“Chicken Salad in Melon Rings,” “Cheeseburger Pie.” Maurizio Cattelan and Pierpaolo Ferrari for the New York Times.
“Tangy Tomato Aspic.” Maurizio Cattelan and Pierpaolo Ferrari for the New York Times.
“Polka-Dotted Macaroni and Cheese.” Maurizio Cattelan and Pierpaolo Ferrari for the New York Times.
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