Oh, how I love perusing vintage 50’s-70’s cookbooks. I pick them up involuntarily at yard sales and thrift shops. They are irresistible, beautiful, ridiculous, and for me, they also hold a bit of nostalgia.
In this feature from the 11/1/15 New York Times Magazine, “In Search of Lost Foods,” artists Maurizio Cattelan and Pierpaolo Ferrari capture the essence of Betty Crocker’s classic recipe cards, conveying an overt sense of absurdity in their imagery.
The New York Times Magazine
The Food Issue
November 11, 2015
Betty Crocker’s Absurd, Gorgeous Atomic-Age Creations
The iconic brand’s midcentury recipes evoke the era’s peculiar optimism, encased in gelatin and smothered in mayonnaise.
The New York Times Magazine asked the artists Maurizio Cattelan and Pierpaolo Ferrari to interpret the 1971 Betty Crocker Recipe Card Library. While photographing the dishes, Cattelan said they styled the food “with humor and without mercy.”
Check out the article here.
The video here.
Here are a few of the fabulous photos: